In Praise of the Project Manager: Launches Are Hard. Don’t Make Them Harder.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – The Art of War, by Sun Tzu, c. 500BC Over the past five years, I have led workstreams for five new product launches (with four different manufacturers). Every launch is crazy– it doesn’t matter whether it’s Big […]
How Well Do You Know Your Patients, Really?
I recently had the opportunity to present recommendations for a Patient Support Program to a biotech’s executive leadership team. For US patients, the barriers to starting and staying on therapy, even a life-saving one, are most likely to be financial. Just because you have (employer-sponsored) insurance does not mean you will have coverage. You already […]
Never Explain. Never Apologize.
First shared on LinkedIn on February 22, 2021. One day last week, every meeting I had was not only all-women; they were all-mothers (!). Smart, accomplished women with the chops to match their titles. Three video discussions (Zoom/Teams/Webex), three different companies. One client, two vendor partners. And in each of these meetings, a woman profusely […]