It’s Not Really A Funnel
I’m a last-minute addition to the Informaconnect Formulary and Access Summit, so I’m trying something a little different this week. Instead of spending my Wednesday morning blogging, I’m speaking on a New Product Launch Planning (virtual) roundtable. I am told all the time that Patient Support can make or break a launch. Really? Market Access, […]
Let’s Start With Star Trek, Look At Baymax, And Finish With Spike Jonze: Part 1
I apologize in advance to my fellow movie geeks. I may have deliberately misled you into believing that this post is about Jean-Luc Picard, Oscar-winner
In Praise of the Project Manager: Launches Are Hard. Don’t Make Them Harder.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – The Art of War, by Sun Tzu, c. 500BC Over the past five years, I have led workstreams for five new product launches (with four different manufacturers). Every launch is crazy– it doesn’t matter whether it’s Big […]
How Well Do You Know Your Patients, Really?
I recently had the opportunity to present recommendations for a Patient Support Program to a biotech’s executive leadership team. For US patients, the barriers to starting and staying on therapy, even a life-saving one, are most likely to be financial. Just because you have (employer-sponsored) insurance does not mean you will have coverage. You already […]