I’m a last-minute addition to the Informaconnect Formulary and Access Summit, so I’m trying something a little different this week. Instead of spending my Wednesday morning blogging, I’m speaking on a New Product Launch Planning (virtual) roundtable.
I am told all the time that Patient Support can make or break a launch.
Really? Market Access, yes, absolutely. But if HCPs don’t write Rxs, or if the payers won’t cover a therapy, there is only so much a manufacturer’s Patient Support can do.
They say a picture can paint a thousand words…
And if you’re squinting on your cell phone: