It’s Not Really A Funnel
I’m a last-minute addition to the Informaconnect Formulary and Access Summit, so I’m trying something a little different this week. Instead of spending my Wednesday morning blogging, I’m speaking on a New Product Launch Planning (virtual) roundtable. I am told all the time that Patient Support can make or break a launch. Really? Market Access, […]
Baymax and Scarlett: Predictive Analytics and Machine Learning (Data Part II)
Last week I encouraged Patient Support and Patient Market leaders to evaluate their post-launch data needs at least one full year before their product’s PDUFA date. The usefulness of data is not limited to historical program performance review. As I wrote earlier, You do it to identify actionable insights and give your colleagues the tools […]
Let’s Start With Star Trek, Look At Baymax, And Finish With Spike Jonze: Part 1
I apologize in advance to my fellow movie geeks. I may have deliberately misled you into believing that this post is about Jean-Luc Picard, Oscar-winner
Price, Cost, Spend: Following Pfizer’s Rabbit
Fifteen years ago, I walked out in protest when a pair of Big Pharma recruiters visited my Community Health Sciences lecture at UCLA. Here we were, examining social determinants of health and assessing public health programs’ impact, and these folks were hawking their slick, updated employee gym and company swag? I didn’t stick around to […]
Becoming Less Busy
It’s not enough to be busy, so are the ants.The question is: what are we busy about? -Henry David Thoreau I am a social animal. I miss being part of a team. While it can be a relief to hop off a call as a consultant and think, “Not my circus, not my […]
Them: Hey, Can You Put Our Hub Together? Me: Why Do You Think You Need a Hub?
“Wow, that was a fantastic customer service experience, from the phone tree through the follow-up case resolution fax.” – No one. Not ever.* So, I was chatting with a former colleague the other day, and she graciously asked, “Tell me again exactly what it is you do so I can tell people about you.” Virtual […]
In Praise of the Project Manager: Launches Are Hard. Don’t Make Them Harder.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – The Art of War, by Sun Tzu, c. 500BC Over the past five years, I have led workstreams for five new product launches (with four different manufacturers). Every launch is crazy– it doesn’t matter whether it’s Big […]
How Well Do You Know Your Patients, Really?
I recently had the opportunity to present recommendations for a Patient Support Program to a biotech’s executive leadership team. For US patients, the barriers to starting and staying on therapy, even a life-saving one, are most likely to be financial. Just because you have (employer-sponsored) insurance does not mean you will have coverage. You already […]
The First 182 Days: Let’s Be Real.
The official LLC paperwork from the state declares that Galway Group Life Sciences Consulting became “real” on 11/04/2020. I’m writing this six months later, to the day. Much like a certain famed rabbit, Galway Group becomes more real to me with each passing day, bit by bit. When Margery Williams wrote The Velveteen Rabbit one hundred […]
Pssst, Manufacturers: Be Nice To Your Vendors This QBR Season. They Probably Know More Than You Do.
I spent three of the best years of my life as an inner-city middle school teacher in Los Angeles. Cue all the movie cliches, including armed LA County Sheriffs on campus. The students were quite possibly The Best Kids on Earth.* I love eighth-graders; they are endlessly fascinating to me. But let’s be real, none […]